Digital Account Manager

What does a Digital Marketing Specialist do?

The Digital Account Manager will serve as a client-facing strategist and team leader, responsible for driving performance across paid digital campaigns while ensuring best-in-class execution from the digital team. This role requires a professional who is comfortable owning strategy, guiding execution, and leading conversations around performance, insights, and optimization.

 

Working closely with the Digital Director and cross-functional teams, this individual will also play a key role in leading and developing Junior Project Managers, while helping elevate the overall performance and consistency of the department.

 

We are seeking an organized self-starter who thrives in a fast-paced agency environment and can confidently manage multiple clients while delivering data-driven marketing strategies and measurable results.

 

Specific Duties

• Serve as a primary client contact for digital marketing initiatives, confidently presenting campaign performance, insights, and strategic recommendations

• Develop and execute comprehensive digital marketing strategies aligned with client goals across key verticals (Performing Arts, Sports & Events, Tourism & Attractions, Non-Profit)

• Take ownership of campaign performance across assigned clients, ensuring results align with strategic objectives and KPIs

• Oversee the setup, structure, and launch of campaigns executed by Digital Marketing Specialists, ensuring accuracy and alignment with strategy and platform best practices

• Provide quality control and final review of campaign builds, including targeting, tracking, budgets, and overall platform configuration

• Guide and oversee ongoing campaign optimizations, working with Digital Marketing Specialists to improve performance and maximize ROI

• Analyze campaign performance to identify trends, insights, and opportunities for growth

• Lead the preparation and presentation of client reporting and performance reviews, translating complex data into clear, actionable insights

• Act as the bridge between strategy and execution, ensuring all campaign activity reflects client objectives and agency standards

• Partner with the Digital Director to lead, train, and manage Junior Project Managers, improving team capabilities and maintaining high-quality output

• Collaborate with internal teams, including creative, account management, and development, to ensure cohesive and effective campaign execution

• Oversee implementation and accuracy of tracking infrastructure, including Google Tag Manager and conversion tracking

• Stay current with evolving digital marketing platforms, trends, and best practices

• Professionally represent and advocate for Strike Marketing and its clients

• Collaborate with agency staff to complete all tasks required for clients

• Complete all other duties as assigned

 

Required skills and knowledge

• Bachelor’s degree from an accredited 4-year university with a focus in marketing, communications, or a related field

• 5+ years of digital marketing experience (agency experience strongly preferred)

• Proven experience working across industries such as Performing Arts, Sports & Events, Tourism/Attractions, or Non-Profit sectors is a plus

• Strong hands-on experience with Google Ads, Meta Ads Manager, TikTok, and other paid media platforms

• Demonstrated ability to develop and execute digital marketing strategies that drive measurable results

• Experience in client-facing roles, including presenting performance and strategic recommendations

• Experience overseeing or mentoring team members is strongly preferred

• Experience with Google Tag Manager and conversion tracking implementation

• Strong analytical skills and data-driven thinking

• Excellent communication and presentation skills

• Ability to manage multiple clients and projects simultaneously

• Strong organizational and time management skills

• Demonstrated commitment to teamwork, leadership, and shared responsibility

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Job Type

• Full-time

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Benefits

• 401(k)

• Dental insurance

• Health insurance

• Paid time off

• Vision insurance

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Schedule

• Monday to Thursday: In Person

• Friday: Work from Home​​