We are currently seeking a SEM Specialist that will be responsible for the implementation of all SEM campaigns including campaign analytics, strategy and support for other digital marketing initiatives.

This individual must be highly organized, detail-oriented, able to follow direction well, a self-starter, flexible and a great problem solver. A background in SEM and analytics is required with a strong grasp of current web tools and strategies to lead integrated support and reinforcement of digital marketing initiatives. Additional experience with e-commerce SEM campaigns and email campaign/CRM integration preferred. The SEM Specialist will report to the Digital Director and work with the account management team and clients on all projects. Agency experience strongly preferred.


Specific Duties

  • Execute all aspects of SEM campaigns including strategy, copy generation, best practices, analytics and implementation (Google Ads experience and certification required, Bing experience a plus)

  • Lead and facilitate daily optimizations of all SEM campaigns for a variety of clients in order to accomplish their business goals

  • Measure and report performance of all SEM campaigns, and assess against goals (ROI and KPIs)

  • Comprehend Google Analytics and website dynamics to identify areas for improvement

  • Track and measure results through tools like Google Analytics and Google Search Console

  • Working knowledge of Google Tag Manager (GTM) strongly preferred

  • Formulate competitive analysis reports and web audits

  • Assist with campaign reporting related to paid and organic web campaigns

  • Obtain all needed materials to properly execute marketing plans

  • Professionally represent and be an advocate for Strike Marketing and its clients

  • Collaborate with department personnel on all projects assigned to ensure client satisfaction and experience

  • Complete all other duties as assigned


 Required skills and knowledge

  • Five or more years of SEM, analytics and proven digital marketing experience

  • Solid knowledge of website analytics and SEM tools (Google Analytics required; Google Data Studio, SEMrush and others, preferred)

  • Demonstrable experience with SEM campaigns specifically related to e-commerce and analytics tracking with third party vendors

  • Related experience working with comprehensive automated email campaigns requiring client CRM integration

  • Google Ads certification required

  • Google Analytics certification required

  • Working knowledge of ad serving tools

  • Strong analytical skills and data-driven thinking

  • Up to date with the latest trends and best practices in online marketing and measurement

  • Demonstrated commitment to the principles of teamwork and shared responsibility

  • Understanding of marketing principles

  • Ability to multi-task and meet simultaneous deadlines

  • Ability to plan and organize tasks and projects for efficiency

  • Strong verbal and written skills required

  • Operates with highest degree of integrity


Must possess initiative, attention to detail, and the ability to multi-task and a drive to learn and move up in the company.


Education & Experience

  • College degree and/or pertinent certifications required

  • Minimum of five years of experience in digital marketing, with specialization in SEM and analytics

This role is an in-office position.

Apply by email ONLY. Please send résumé to: marc@strikemg.com